They Snooze, You Loose Ch4

The main topic in this chapter is how the presenter should represent himself/herself. I agree with the author,

 Lynell Burmark, about the presenter dressing up appropriately. Dressing up to much will distract the 

audience and the audience will not focus on what the message the presenter is getting across. 

Although this chapter was obviously a short one, it pointed out some highly important ideas such as getting

 the audience's attention and making the presentation stick.